The animation industry wouldn't be the same without them:

Hollywood has long been ruled by the studio system. The studio system includes a selected number of ‘major’ studios who engage in film production & distribution. They release a substantial number of films every year & earn a major share of box office revenues.

With significant changes marking the turning points in Hollywood, the frontrunners become the ‘big’ studios. The current ‘Big Six’ came into being from 1990 to 1995, when Hollywood became more of a conglomerate than a mere film production & distribution unit.

The ‘Big Six’ collectively command approximately 80 – 85 percent of US & Canadian box office revenue. These ‘Big Six’ are: 20th Century Fox, Warner Bros., Paramount Pictures, Columbia Pictures, Universal Pictures & Walt Disney Pictures. Of these, 20th Century Fox, Warner Bros., and Paramount Pictures were part of the original ‘Big Five’ who operated during the Golden Age of Hollywood (late 1920s to mid-1940s). The other three –Columbia Pictures, Universal Pictures & Walt Disney Pictures earned the market share much later.

Warner Bros. Pictures
Warner Bros. Pictures stands at the forefront of the entertainment industry. In 2013, Warner Bros. ruled the movie world with a market share of $5.03 billion globally*. Some of the biggest releases of the studio this year include The Hobbit: The Desolation of Smaug, Gravity, and Man of Steel. They also set a new record as the only studio to exceed $1B for 13 years running*. A few other titles that made Warner Bros. the # 1 name in the film industry include the Harry Potter series, the Superman series, The Matrix series & Star Wars.

20th Century Fox is the world’s second largest film studio after Warner Bros. The studio has distributed various commercially successful films, including Avatar, Ice Age, X-Men, Die Hard, Planet of the Apes, Night at the Museum, and Fantastic Four, securing them their position as one of the Big Six studios of Hollywood. Though, some of these sites were shared on movie streaming sites. But still they managed to reach the $1 billion mark in gross domestic revenue in 2014#, and with enormous earnings by the end of the year, the studio’s stunning turnaround easily surpass its previous records.

Paramount Pictures
Paramount Pictures is the longest operating major studio in Hollywood. It has a century of experience in finest production services from development of story idea to post production. In 2014, Paramount Pictures became the first major Hollywood studio to distribute all its films in digital-form only.

Universal Pictures

Universal Pictures or Universal Studios is best known for three of Steven Spielberg’s biggest hits – Jaws, E.T., and Jurassic Park, each of which became the highest-grossing film ever at the time of its release. The massive backlot of the Universal Studios is used by other film studios including Walt Disney. Parts of Pirates of the Caribbean: Dead Man’s Chest, and the recreation of Whitecap Bay for Pirates of the Caribbean: On Stranger Tides were both shot at Universal Studios backlot

Sony Pictures Entertainment (earlier known as Columbia-Tristar Pictures)

Sony Pictures Entertainment (SPE) operates Columbia TriStar Motion Picture Group, Screen Gems, Sony Pictures Classics, and TriStar Pictures. The studio enjoyed its best year in terms of box-office grosses in 2012, with its films collecting US$ 4.4 billion in ticket sales. SPE has produced, distributed, or co-distributed successful film series including Spider-Man, Men in Black, Underworld, and Resident Evil.

Walt Disney Studios

The Walt Disney Studio’s multi-faceted film division produced some groundbreaking films, such as Snow White & the Seven Dwarfs, the first full-length animated movie, and Pinocchio, a film with intricate levels of technical brilliance in animation, that made the studio stand apart. Over the decades, Disney Studio introduced numerous technologies in animation & live action films. Disney’s Steamboat Willie was the first animated film to have synchronized sound & image, Flowers and Trees was the first in the genre with three-strip Technicolor, and Fantasia was the first film to use a multi-channel sound system called Fantasound.
Source: http://disney.wikia.com/

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web designer

benefits of becoming a web designer

Web designing is a career choice that many creative people are considering today. It is one of the most in-demand jobs today because in recent times everything depends upon technology, the internet, websites, and mobile applications. And it is the responsibility of a web designer to design a professional, user-friendly, and attractive website for the audience. Here are some of the perks that one can enjoy being a web designer:

1. Be independent: By being a web designer one can be his own boss and work independently. A web designer need not stay confined within the four walls of an office. He can work as a freelancer and undertake multiple projects of multiple brands. This gives him the opportunity to stay at home and work independently. He can hire a few subordinates, assign them tasks and then work as a design lead in spite of being a full-time employee of any organisation.

2. Work in a booming web industry: With digitisation, the web industry is booming like never before. From purchasing medicines to buying jewellery, everything happens with a single click on a website. A surge in demand for websites has led to a surge in demand for web designers. Every brand wants to have a strong online presence. And, a well-crafted website can only make it possible. The booming web industry calls for high-end jobs and as a web designer one can find it much easier to get an opportunity in this industry.

3. Benefit from flexible work timings: The job of a web designer is not confined within the 9-5 schedule. Many web designers work as freelancers, which give them the opportunity to choose their own projects and work as per their preferred timings. They are free to allocate different work hours for different projects. Flexible work timings also allow a web designer to pursue some other activities like doing a course, attending a seminar etc.

4. Work on advanced technologies: Working on websites involve working on the latest software. Therefore, if one is a tech enthusiast and wants to explore new technologies, then the profession of a web designer is an ideal choice for him. As a web designer, one also gets the opportunity to hone his existing technical skills and learn new things like web development and mobile app designing.

5. Build a brand reputation: One of the primary responsibilities of a web designer is to create a flawless website that will boost the brand’s reputation as well as awareness. By being a web designer, one not only builds the reputation of other brands but also promotes his personal brand or company. Working on multiple projects gives a web designer an excellent opportunity to build a strong portfolio.

6. Keep enhancing creative skills: The job of a web designer helps one expand his creative skills. Enhancing creative skills gives a web designer to work on various projects of various industries and earn a competitive salary. This career demands constant innovation as new requirement comes up with every new project. Therefore, a web designer is expected to learn new things, expand his creative ideas and implement them differently for different projects of different industries.

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Medical Animation

Medical Animation: A growing industry

A medical animation is a short educational film, usually based around a physiological or surgical topic, rendered using 3D computer graphics. While it may be intended for a variety of audiences, medical animation is most commonly utilized as an instructional tool for medical professionals or their patients.

Check out this video demo of animation used in medicine:


Medical animation helps a doctor to explain to his patients how things work inside the human body, and how the suggested procedure would help him/her to treat the cause of ailment. This also helps the doctors reduce the patients’ anxiety levels and address their fears.

For example, if a doctor need to explain a disease like cancer, he would normally put it as “Cancer is a  term for diseases in which abnormal cells divide without control and can invade nearby tissues. Cancer cells can also spread to other parts of the body through the blood and lymph systems which can prove fatal”. However, by watching the below animated video, a patient can get a very clear idea of what cancer is all about


Let us now understand in brief what are the steps involved in executing this video.

Animation can be used in the medical & pharmaceutical sectors for educational purposes, demonstrations, simulation of surgeries, analysis and comparative evaluation of treatment, etc. As an animators for the medical industry, you can:

  • Demonstrate how drugs work in the bloodstream and body
  • Design macroscopic and microscopic interactive models of the human body
  • Present patient data in the form of  3D visual images
  • Design instructional materials for medical students
  • Explain with animation how a medical equipment, surgical procedure or technique will work.

Some of the leading production houses in this genre are:

  • www.hybridmedicalanimation.com
  • www.xvivo.net
  • www.argosymedical.com
  • www.medical-animations.com
  • www.ghostproductions.com
  • www.axs3D.com
  • www.scientificanimations.com
  • www.artdigitized.com
  • www.3Dlabz.com
  • www.markivmedical.com
  • www.io-media.com

To sum up, the medical animation industry is constantly evolving, thanks to innovation in the medical sector. This implies ample scope and newer opportunities for skilled professionals. You can be an in-demand medical animation expert too, with the right training and passion to succeed!

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Stop Motion Animation

The world of animation has witnessed many changes over the years. From hand-drawn animation to 3D animation, it has evolved dramatically.

In this competitive era of animation as a career, the industry is demanding technical skills, a good understanding of art and aesthetics, and a unique creative style. In today’s times, students focus on software knowledge and technologies to make their animation films. They rarely experiment with various other mediums of animation.

One such medium of animation is stop-motion animation. It is the term used to describe the form of animation that is created by physically manipulating real world objects and photographing them, one frame at a time, to create the illusion of movement when the series of frames are played as a continuous sequence.

There are various types of stop-motion animation. Some of them are:

Claymation (Clay Animation)

Clay animation is a unique form of stop-motion animation that uses figures made of clay. It involves sculpting characters and background sets out of clay.


Puppet Animation

Puppet animation is a technique that incorporates the animation of still puppets. Similar to claymation in many ways, the characters and sets are already made in full forms instead of being made while the animation is being shot.


Cut-Out Animation

Cut-out animation is a technique of producing animations using flat characters, props and backgrounds cut out from various materials such as, cardboard, stiff photographs


Pixilation is one of the most difficult forms of stop-motion animation. In this form live actors change their movement in each frame of the animation. They pose while multiple frames are taken and the position changes slightly in each frame.


Object Animation

Object animation involves the animated movements of non-drawn objects such as toys, blocks, dolls, etc


Silhouette Animation

Silhouette animation involves characters who are only visible as black silhouettes. This is usually accomplished by back-lighting detailed cardboard cut-outs, though other methods exist. It is partially inspired by shadow play.

These are just a few examples of stop-motion animation. Students have to understand that animation software are just tools. The limitless possibilities of using models and settings are dependent on the animator’s imagination. If your idea is good, then the medium is just a platform to give it a visual presentation.

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what is metaverse

    Metaverse is a virtual world with shared 3D virtual spaces operated through multiple virtual tools.Like our real and dynamic world, it is a digital world where everything would be online in an immersive 3d real-like environment

Metaverse is a term used to describe the virtual world in which people can interact with each other and with digital objects. It is a concept that has been used in science fiction for many years, and more recently in the gaming and virtual reality communities. The term is also used in business, to describe the virtual world created by a company or organization for its employees, customers or partners.

The metaverse is a term coined by Neal Stephenson in his science fiction novel Snow Crash (1992), referring to a virtual reality-based universe where people can interact with each other and where all user-generated content is persistent.

Meta World

The concept of a metaverse has been further popularized by the likes of William Gibson and Neal Stephenson’s contemporary, Bruce Sterling. In Neal Stephenson’s Snow Crash, the metaverse is described as a “consensual hallucination”, and as a “synthetic reality” generated by the interaction of human minds. The term “metaverse” is a portmanteau of the prefix “meta” (meaning “beyond”) and “universe”.

The concept of a metaverse has been proposed as a way to improve communication and collaboration in a variety of fields, including education, business, and scientific research. In India, a number of startups are working on building a metaverse, including Octro, which is building a metaverse for gaming, and Metaverse technology is one of the most fascinating and talked-about topics in the tech world today.

But what is it, exactly?

In short, the metaverse is a virtual world that is created by humans and inhabited by avatars (virtual representations of real people). It’s a place where people can interact with each other and with digital objects in a way that is similar to the real world.

There are many potential applications for metaverse technology. For example, businesses could use it to create virtual spaces for employees to collaborate on projects or for customers to interact with products.

Some people believe that the metaverse will eventually become a replacement for the real world, or at least a supplement to it. For example, you might have a physical home in the real world, but you could also have a virtual home in the metaverse.

Jump in to metaverse world of technology with Maac Velachery
PID – Program in Immersive Design

PID is a professional course in Virtual gaming which provides you end-to-end training in Dimensional Content for Augmented and Virtual Reality. The program offers specialization modules for Augmented Reality covering Product app and AR Game creation. It also offers specialization modules for Virtual Reality covering immersive experience, app development and VR games.


Course duration:

304 Hours | 13 months

Course structure

Term 1: Game Art & Design Fundamentals

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Term 2: Game Engine

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Term 3: Specialisation In Augmented Reality

Dedicated module covering indepth content on AR application Development and AR Games creation. Includes specialisation in Game Engines & Fundamentals.

Term 4: Specialisation In Virtual Reality

Dedicated module covering in-depth content on VR Immersive application Development and VR Games creation. Includes 3 projects with specialisation in Game Engines & Fundamentals.

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