Hollywood

The animation industry wouldn't be the same without them:

Hollywood has long been ruled by the studio system. The studio system includes a selected number of ‘major’ studios who engage in film production & distribution. They release a substantial number of films every year & earn a major share of box office revenues.

With significant changes marking the turning points in Hollywood, the frontrunners become the ‘big’ studios. The current ‘Big Six’ came into being from 1990 to 1995, when Hollywood became more of a conglomerate than a mere film production & distribution unit.

The ‘Big Six’ collectively command approximately 80 – 85 percent of US & Canadian box office revenue. These ‘Big Six’ are: 20th Century Fox, Warner Bros., Paramount Pictures, Columbia Pictures, Universal Pictures & Walt Disney Pictures. Of these, 20th Century Fox, Warner Bros., and Paramount Pictures were part of the original ‘Big Five’ who operated during the Golden Age of Hollywood (late 1920s to mid-1940s). The other three –Columbia Pictures, Universal Pictures & Walt Disney Pictures earned the market share much later.

Warner Bros. Pictures
Warner Bros. Pictures stands at the forefront of the entertainment industry. In 2013, Warner Bros. ruled the movie world with a market share of $5.03 billion globally*. Some of the biggest releases of the studio this year include The Hobbit: The Desolation of Smaug, Gravity, and Man of Steel. They also set a new record as the only studio to exceed $1B for 13 years running*. A few other titles that made Warner Bros. the # 1 name in the film industry include the Harry Potter series, the Superman series, The Matrix series & Star Wars.

20th Century Fox is the world’s second largest film studio after Warner Bros. The studio has distributed various commercially successful films, including Avatar, Ice Age, X-Men, Die Hard, Planet of the Apes, Night at the Museum, and Fantastic Four, securing them their position as one of the Big Six studios of Hollywood. Though, some of these sites were shared on movie streaming sites. But still they managed to reach the $1 billion mark in gross domestic revenue in 2014#, and with enormous earnings by the end of the year, the studio’s stunning turnaround easily surpass its previous records.

Paramount Pictures
Paramount Pictures is the longest operating major studio in Hollywood. It has a century of experience in finest production services from development of story idea to post production. In 2014, Paramount Pictures became the first major Hollywood studio to distribute all its films in digital-form only.

Universal Pictures

Universal Pictures or Universal Studios is best known for three of Steven Spielberg’s biggest hits – Jaws, E.T., and Jurassic Park, each of which became the highest-grossing film ever at the time of its release. The massive backlot of the Universal Studios is used by other film studios including Walt Disney. Parts of Pirates of the Caribbean: Dead Man’s Chest, and the recreation of Whitecap Bay for Pirates of the Caribbean: On Stranger Tides were both shot at Universal Studios backlot

Sony Pictures Entertainment (earlier known as Columbia-Tristar Pictures)

Sony Pictures Entertainment (SPE) operates Columbia TriStar Motion Picture Group, Screen Gems, Sony Pictures Classics, and TriStar Pictures. The studio enjoyed its best year in terms of box-office grosses in 2012, with its films collecting US$ 4.4 billion in ticket sales. SPE has produced, distributed, or co-distributed successful film series including Spider-Man, Men in Black, Underworld, and Resident Evil.

Walt Disney Studios

The Walt Disney Studio’s multi-faceted film division produced some groundbreaking films, such as Snow White & the Seven Dwarfs, the first full-length animated movie, and Pinocchio, a film with intricate levels of technical brilliance in animation, that made the studio stand apart. Over the decades, Disney Studio introduced numerous technologies in animation & live action films. Disney’s Steamboat Willie was the first animated film to have synchronized sound & image, Flowers and Trees was the first in the genre with three-strip Technicolor, and Fantasia was the first film to use a multi-channel sound system called Fantasound.
Source: http://disney.wikia.com/

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web designer

benefits of becoming a web designer

Web designing is a career choice that many creative people are considering today. It is one of the most in-demand jobs today because in recent times everything depends upon technology, the internet, websites, and mobile applications. And it is the responsibility of a web designer to design a professional, user-friendly, and attractive website for the audience. Here are some of the perks that one can enjoy being a web designer:

1. Be independent: By being a web designer one can be his own boss and work independently. A web designer need not stay confined within the four walls of an office. He can work as a freelancer and undertake multiple projects of multiple brands. This gives him the opportunity to stay at home and work independently. He can hire a few subordinates, assign them tasks and then work as a design lead in spite of being a full-time employee of any organisation.

2. Work in a booming web industry: With digitisation, the web industry is booming like never before. From purchasing medicines to buying jewellery, everything happens with a single click on a website. A surge in demand for websites has led to a surge in demand for web designers. Every brand wants to have a strong online presence. And, a well-crafted website can only make it possible. The booming web industry calls for high-end jobs and as a web designer one can find it much easier to get an opportunity in this industry.

3. Benefit from flexible work timings: The job of a web designer is not confined within the 9-5 schedule. Many web designers work as freelancers, which give them the opportunity to choose their own projects and work as per their preferred timings. They are free to allocate different work hours for different projects. Flexible work timings also allow a web designer to pursue some other activities like doing a course, attending a seminar etc.

4. Work on advanced technologies: Working on websites involve working on the latest software. Therefore, if one is a tech enthusiast and wants to explore new technologies, then the profession of a web designer is an ideal choice for him. As a web designer, one also gets the opportunity to hone his existing technical skills and learn new things like web development and mobile app designing.

5. Build a brand reputation: One of the primary responsibilities of a web designer is to create a flawless website that will boost the brand’s reputation as well as awareness. By being a web designer, one not only builds the reputation of other brands but also promotes his personal brand or company. Working on multiple projects gives a web designer an excellent opportunity to build a strong portfolio.

6. Keep enhancing creative skills: The job of a web designer helps one expand his creative skills. Enhancing creative skills gives a web designer to work on various projects of various industries and earn a competitive salary. This career demands constant innovation as new requirement comes up with every new project. Therefore, a web designer is expected to learn new things, expand his creative ideas and implement them differently for different projects of different industries.

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career in gaming

A prospective career in gaming: Courses, admission procedure, job opportunities

There are many people who consider gaming as a pastime, but there is so much more to it. You can easily consider pursuing jobs in gaming industry and earn pretty well, too. It has the perfect mix of creativity, technology and fun. In fact, since the pandemic, the scope for jobs in this sector has only expanded as more people are tuning into games to pass time at home.

You can also pursue a career in the gaming industry irrespective of the course you may have specialised in. However, there are many gaming courses in India that you can join, study, and land the coolest jobs. Wonder what we are talking about? Check out this quick guide on everything you need to know about having a successful career in the gaming industry.

Choosing the right course

The gaming industry is highly competitive but if you consider yourself creative and passionate, you will do just fine. The first step is, however, choosing the right institute to learn the art. This lays the foundation for your career in this industry. If you are looking for a suggestion then check out the ADIDG (Advanced Program in Interactive Design & Games) game & Immersive design course at MAAC. It is one of best institutes for game design course and learn the intricacies of game art & Immersive Design.

You will be taught by the most seasoned professionals who can make you realise your full potential as a gaming professional. This program can make you a pro at game animation, game asset creation, interactive design visualisation and augmented and virtual reality, to name a few. You will also be trained in software like Unity, Unreal, 3ds Max, Maya, Substance Painter, Photoshop, which are much required to excel in the industry.

Admission procedures

There are no particular age restrictions to start a career in gaming. In fact, you can join game design course at MAAC Velachery after completing class 12. Of course, you will receive a certificate after the successful completion of your course. Getting admission for game design course is as easy as filling the Enquiry form below. Or you could just visit our career counsellor.

Job opportunities in gaming

The gaming industry is booming and is bringing many prospective jobs with it in India as well as abroad. You can opt for a career in different genres of gaming like console gaming, PC gaming, wireless gaming, mobile gaming and multiplayer gaming.

If that is not all, you can even choose jobs in the gaming industry in many roles while looking for employment post the completion of your course. You can be a Game Animator, Level Designer, Environment Artist, Character Artist, Asset Artist, QA tester, Game tester, Scriptwriter and Indie Game developer. With expert skills, you can easily get a high paying job.

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Medical Animation

Medical Animation: A growing industry

A medical animation is a short educational film, usually based around a physiological or surgical topic, rendered using 3D computer graphics. While it may be intended for a variety of audiences, medical animation is most commonly utilized as an instructional tool for medical professionals or their patients.

Check out this video demo of animation used in medicine:

http://www.youtube.com/watch?v=GnpLm9fzYxU

Medical animation helps a doctor to explain to his patients how things work inside the human body, and how the suggested procedure would help him/her to treat the cause of ailment. This also helps the doctors reduce the patients’ anxiety levels and address their fears.

For example, if a doctor need to explain a disease like cancer, he would normally put it as “Cancer is a  term for diseases in which abnormal cells divide without control and can invade nearby tissues. Cancer cells can also spread to other parts of the body through the blood and lymph systems which can prove fatal”. However, by watching the below animated video, a patient can get a very clear idea of what cancer is all about

https://www.youtube.com/watch?v=LEpTTolebqo

Let us now understand in brief what are the steps involved in executing this video.

Animation can be used in the medical & pharmaceutical sectors for educational purposes, demonstrations, simulation of surgeries, analysis and comparative evaluation of treatment, etc. As an animators for the medical industry, you can:

  • Demonstrate how drugs work in the bloodstream and body
  • Design macroscopic and microscopic interactive models of the human body
  • Present patient data in the form of  3D visual images
  • Design instructional materials for medical students
  • Explain with animation how a medical equipment, surgical procedure or technique will work.

Some of the leading production houses in this genre are:

  • www.hybridmedicalanimation.com
  • www.xvivo.net
  • www.argosymedical.com
  • www.medical-animations.com
  • www.ghostproductions.com
  • www.axs3D.com
  • www.scientificanimations.com
  • www.artdigitized.com
  • www.3Dlabz.com
  • www.markivmedical.com
  • www.io-media.com

To sum up, the medical animation industry is constantly evolving, thanks to innovation in the medical sector. This implies ample scope and newer opportunities for skilled professionals. You can be an in-demand medical animation expert too, with the right training and passion to succeed!

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Stop Motion Animation

The world of animation has witnessed many changes over the years. From hand-drawn animation to 3D animation, it has evolved dramatically.

In this competitive era of animation as a career, the industry is demanding technical skills, a good understanding of art and aesthetics, and a unique creative style. In today’s times, students focus on software knowledge and technologies to make their animation films. They rarely experiment with various other mediums of animation.

One such medium of animation is stop-motion animation. It is the term used to describe the form of animation that is created by physically manipulating real world objects and photographing them, one frame at a time, to create the illusion of movement when the series of frames are played as a continuous sequence.

There are various types of stop-motion animation. Some of them are:

Claymation (Clay Animation)

Clay animation is a unique form of stop-motion animation that uses figures made of clay. It involves sculpting characters and background sets out of clay.

http://www.vimeo.com/33320789

Puppet Animation

Puppet animation is a technique that incorporates the animation of still puppets. Similar to claymation in many ways, the characters and sets are already made in full forms instead of being made while the animation is being shot.

http://www.youtube.com/watch?v=ii11-GmCqR4

Cut-Out Animation

Cut-out animation is a technique of producing animations using flat characters, props and backgrounds cut out from various materials such as, cardboard, stiff photographs

Pixilation

Pixilation is one of the most difficult forms of stop-motion animation. In this form live actors change their movement in each frame of the animation. They pose while multiple frames are taken and the position changes slightly in each frame.

http://www.youtube.com/watch?v=2_HXUhShhmY

Object Animation

Object animation involves the animated movements of non-drawn objects such as toys, blocks, dolls, etc

http://www.youtube.com/watch?v=qBjLW5_dGAM

Silhouette Animation

Silhouette animation involves characters who are only visible as black silhouettes. This is usually accomplished by back-lighting detailed cardboard cut-outs, though other methods exist. It is partially inspired by shadow play.

http://www.youtube.com/watch?v=lgBY_oqouSk
These are just a few examples of stop-motion animation. Students have to understand that animation software are just tools. The limitless possibilities of using models and settings are dependent on the animator’s imagination. If your idea is good, then the medium is just a platform to give it a visual presentation.

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